Action on Sectarianism

Action on Sectarianism

Digital Strategy  /  Branding  /  User Interface Design  /  Website Development

Building an online hub for tackling sectarianism in Scotland

Action on Sectarianism shares the best resources, campaign and educational initiatives from across Scotland to effect a long term and lasting change in sectarian behaviour. It is the destination website for information and resources for tackling sectarianism in Scotland. By working with community groups, councils, organisations, schools, businesses, government agencies and academics, they have reached out to anyone interested in taking action and bring the best of their knowledge and expertise to Action on Sectarianism.

Action on Sectarianism IPAD
Action on Sectarianism t-shirt
Action on Sectarianism branding
Action on Sectarianism mobile site
Website View AoS
AoS Pattern
AoS key drive
AoS Hat
AoS banners

What we did

Designed to challenge sectarianism in Scotland, we won a two stage tender to create the first independent public website for YouthLink Scotland, the National Agency for Youth Work, in partnership with the Scottish Government.

We developed a new online digital and brand strategy for the organisation that focused on reaching out to their specific audience which comprised of young people, adults, practitioners and other peer organisations to help raise awareness of sectarianism throughout Scotland.

We ran a series of Discovery workshops to gain valuable insight into the organisation and the third sector overall. This helped us create an online strategy using online and social media channels to maximise brand awareness and grow their audience base.

Action on Sectarianism has grown year on year and with a new recent redesign of their site, helped great even stronger for 2017.

The Results?

Social awareness increase 80%
Increase in visitors the site in 1 year 45%
Funding increase 20%

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