Argyll & The Isles Coast and Countryside Trust

Argyll & the Isles Coast and Countryside Trust

Online Strategy  /  Brand Strategy  /  Print  /  Photography

Creating a strategy that grows and connects with business and the community

ACT was set up in 2013 as a community led Scottish Charitable Incorporated Organisation with a vision to; maintain, enhance and promote the coast and countryside of Argyll so that it can be enjoyed by residents and visitors forever. We pitched and won a two-stage tender to develop a new online and brand strategy including website, name and brand for the newly created not-for-profit organisation – Argyll and the Isles Coast and Countryside Trust. A new strapline followed with high impact photography and printed materials.

Logo and photography - act
act now mugs
act now device logo
act now brochure cover
act now photography man at port
Argyll and the Isles Coast and Countryside Trust desktop website
act now mobile website view
act now stationery
act now photography loch fyne
act now icons

What we did

Growing online brand awareness was key to the strategy we developed for Argyll and the Isles Coast and Countryside Trust. We included social media integration and created a number of social media campaigns to gain maximum exposure in the local area to reach out and grow their audience.

We developed a new name abbreviation (act), brand identity, social integration into a new responsive website that would connect and raise awareness with the local community. Branded exhibition and printed materials, social media and a PR strategy for the organisation increased its web hits 30% and it local engagement by 75%.

The Results?

Website traffic increase in first year 30%
Raised Awareness locally in first year 70%
Social awareness increase in 1 year 55%

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