Who They Are
Reel Service Ltd is the largest semiconductor, electro-mechanical and mechanical component finishing service and materials provider in Europe – providing complete component solutions for device manufacturers, distributors, contract assembly providers and end users. They approached us to implement a brand refresh and create a new, responsive website.
What We Did
Our team created an online and offline strategy to fit Reel Service needs. Our research suggested that t rebranding should reflect an evolution of their old brand. This modernised the look and feel of the company. We did this by introducing a new font, redrawing, and vectorising their old brand scheme. We then created a stronger colour pallet and a new suite of photography. This new brand visual language has been applied through all Reel Service Ltd digital communications.
A new WordPress CMS-responsive website was designed to convert leads and customers visiting the site. We also implemented a “tape search” function – a tool for customers looking for specific tape sizes. This enabled Reel Service to save time and effort, providing answers to customers automatically online instead of over the phone.
Our rebranding strategy and new website has succeeded in helping Reel Service Ltd modernise their business – without losing any of the previous brand values and personality. Its device manufacturers, distributors, contract assembly providers, and end-user customers can continue to identify with Reel Service, while benefitting from modern features.