Tayside Mountain Rescue

Tayside Mountain Rescue

Online Strategy  /  Website Development  /  Social Strategy  /  Print   /  Photography

Creating a new online and offline brand strategy to increase awareness and grow their audience locally and nationally

Tayside Mountain Rescue team is a registered charity. It’s a voluntary emergency service based in Tayside Scotland and is supported by the public serving the public. For the last 5 years we’ve worked together to grow Tayside Mountain Rescue as an organisation.

Tayside Mountain Rescue website desktop
TMR logo
TMR brochure
TMR t-shirt
TMR Banners
TMR site
Logo emergency vehicle

What we did

Our integrated online and offline strategy has raised the profile of Tayside Mountain Rescue by increasing brand awareness locally and nationally. By integrating a social media strategy through the website we have converted a high flow of traffic to the site, gaining leads and converting new donors.

We created their new branding and brand style – commissioning new photography and weaving this through a new WordPress responsive website, print and exhibition materials, vehicle livery and social media channels.

The results are fantastic. Donors are up 85% and Facebook audience has also increased 30% in two years.

The Results?

Increase in Donors 85%
Social awareness increase 30%
Increase in brand awareness in first year 60%

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