Argyll & the Isles Coast and Countryside Trust
Online Strategy / Brand Strategy / Print / Photography
Creating a strategy that grows and connects with business and the community
ACT was set up in 2013 as a community led Scottish Charitable Incorporated Organisation with a vision to; maintain, enhance and promote the coast and countryside of Argyll so that it can be enjoyed by residents and visitors forever. We pitched and won a two-stage tender to develop a new online and brand strategy including website, name and brand for the newly created not-for-profit organisation – Argyll and the Isles Coast and Countryside Trust. A new strapline followed with high impact photography and printed materials.
What we did
Growing online brand awareness was key to the strategy we developed for Argyll and the Isles Coast and Countryside Trust. We included social media integration and created a number of social media campaigns to gain maximum exposure in the local area to reach out and grow their audience.
We developed a new name abbreviation (act), brand identity, social integration into a new responsive website that would connect and raise awareness with the local community. Branded exhibition and printed materials, social media and a PR strategy for the organisation increased its web hits 30% and it local engagement by 75%.