Tayside Mountain Rescue Mascot

Tayside Mountain Rescue Mascot

Strategy  /  Illustration  /  Mascot Design

A mascot designed and made for an engagement strategy with young people through Curriculum for Excellence.

Audience: Youth

Meet Hamish, the friendly highland Bull

Central Scotland-based Tayside Mountain Rescue wanted to create a marketing strategy that would educate and engage with young people in a fun way, educating on mountain safety as well as promoting the outdoors.

Mascot Social Media Mobile
Mascot Poster
Hamish the Mascot
Hamish the Highland Bull
TMR Mascot badge

Central Scotland-based Tayside Mountain Rescue wanted to create a marketing strategy that would educate and engage with young people in a fun way that would promote mountain safety.

We wanted to develop a new mascot for the charity as well as an interactive online education hub and marketing plan. The first stage of this project provided engagement with school teachers and students to select their favourite mascot through a voting process, which the overwhelming majority selected Hamish, the Highland Bull.

The next phase is to create three mascot costumes to engage with the public.

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