Tayside Mountain Rescue
Online Strategy / Website Development / Social Strategy / Print / Photography
Creating a new online and offline brand strategy to increase awareness and grow their audience locally and nationally
Tayside Mountain Rescue team is a registered charity. It’s a voluntary emergency service based in Tayside Scotland and is supported by the public serving the public. For the last 5 years we’ve worked together to grow Tayside Mountain Rescue as an organisation.
What we did
Our integrated online and offline strategy has raised the profile of Tayside Mountain Rescue by increasing brand awareness locally and nationally. By integrating a social media strategy through the website we have converted a high flow of traffic to the site, gaining leads and converting new donors.
We created their new branding and brand style – commissioning new photography and weaving this through a new WordPress responsive website, print and exhibition materials, vehicle livery and social media channels.
The results are fantastic. Donors are up 85% and Facebook audience has also increased 30% in two years.