Who They Are
YouthBank Scotland is an innovative grant-making and empowerment initiative – run by young people, for young people. YouthBank Scotland builds on young people’s skills and experiences to enable them to give cash for action, funding young people’s ideas for the benefit of the wider community.
What We Did
Our team won a two-stage tender process to create YouthBank’s new digital website. Our site strategy incorporated a mobile-friendly-first approach that increased conversion rates and lowered bounce rates on mobile devices. We worked closely with YouthBank, providing an online directory and funnel strategy for potential youth workers to sign up for their call-to-action.
A new responsive CMS website with mapping function now displays various YouthBanks around Scotland. Content can easily be updated from an easy-to-use interface on the front end of the website.
Since the website launched, overall usage of the site has increased by 41% and brand engagement through social media is up 22%.